The Love Cache Creek program suspended – Ashcroft Cache Creek Journal


Residents and visitors can still show their love for Cache Creek, but not through the “Love Cache Creek” program, which has had to be suspended for the time being.

The program is part of the Northern Development Initiative Trust’s (NDIT) “Love Northern BC” campaign, which takes place in different communities and encourages people to shop locally by giving small, independent businesses a web presence they don’t have. might not have otherwise.

Cache Creek applied to join the program in late 2019, but was suspended when the COVID-19 pandemic hit. Councilor Wendy Coomber, who is coordinating the project, had recently started contacting businesses in Cache Creek, 16 Mile and Loon Lake after receiving the green light from NDIT, only to be told last week that the new community apps are not going to forward. right now.

“At this time, we are not authorizing new apps,” says Holly Plato, director of communications and marketing for NDIT. She explains that when the program was suspended in early 2020, more than 100 companies had applied to be part of the existing programs and were at different stages of the process.

“Now that the restrictions have been lifted and things are back to ‘normal’, these companies are now ready to move forward with photos and put their profiles online. Also, some companies no longer want to participate or, in some unfortunate situations, no longer open.”

For the next few moments, Plato says she will focus on getting all companies that have been waiting two years to have their profiles completed and released. She adds that the entire “Love Northern BC” program will be critically reviewed by the NDIT Board of Directors in July.

“We are doing reviews of all of our programs, to see what needs to change, and after doing the review in July, we will know what we are doing in all communities.

Coomber says news of the Cache Creek program is a blow to local businesses.

“Now I had to go back and tell them it was on hold,” she said. “I had just started contacting, but I already had half a dozen companies at the stage of filling out the application. Things might be back on track in two or three months, but they might not be. It’s hard to explain to companies and say “I know you’re interested, but wait a few months and I’ll get back to you”. It’s not a good business plan.

“Cache Creek businesses are particularly relying on the summer months to help them continue through the rest of the year when tourist activity has declined, so this delay will bring us to at least late summer.

“It’s very disappointing.”

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